What is a LinkedIn enrichment workflow?
A LinkedIn enrichment workflow adds company or professional context to existing prospect rows using supplied profile URLs. A team can inspect the source column, run a small sample, and review returned fields before using them for segmentation or outreach. Sorzio supports company and personal profile enrichment from Sheets and Hosted Lists.
Choose the right profile type
A company URL identifies an organization and can add context such as its description or available firmographic fields. A personal profile URL identifies an individual and can provide professional context such as a current title. The two operations answer different questions, so confirm the input column and the intended output before starting.
| Input | Purpose | Sorzio rate |
|---|---|---|
Company /company/ URL | Company context | $0.0075 per succeeded row |
Personal /in/ URL | Professional context | $0.01 per succeeded row |
Personal #not_found | No matching profile returned | $0.00 |
How do you build a reviewable workflow?
First inspect sample rows and map the company and personal URL columns. Run a small test and inspect what each operation returns. If the list needs qualification, use source context and an ICP checkpoint before optional downstream lookups. In a full Flow run, configured gates can filter later work; in a test run they mark results without stopping downstream test steps.
For 1,000 succeeded company rows the reference rate is $7.50. For 1,000 succeeded personal profiles it is $10.00. Actual charges depend on succeeded rows, while personal #not_found misses and failed rows cost $0. Estimates should be reviewed before running and do not guarantee a match.
How should returned information be used?
Treat enriched fields as time-sensitive information rather than permanent facts. Review the source and date where available, minimize the information you keep, and follow applicable privacy and platform requirements. Avoid inferring sensitive attributes or making unsupported claims about a person in outreach.
Use the MCP guide for an assistant-led workflow or explore the Flow gallery for a checkpoint recipe.