What is MCP lead enrichment?
MCP lead enrichment connects an AI assistant to tools that add useful company and contact context to an existing list. With Sorzio, the assistant can inspect a Hosted List or connected Google Sheet, estimate a workflow, test a sample, and request approval before running enrichment across more rows.
From a prompt to a reviewable run
Connect a compatible MCP client to https://www.sorzio.com/api/mcp using OAuth 2.1 with PKCE. Create a Hosted List from a CSV or choose a connected sheet. Ask the assistant to inspect the headers and sample rows, identify the domain and profile columns, and explain the proposed mapping before changing data.
Sorzio exposes 41 core MCP tools for list handling, estimates, batch operations, Flows, and Hosted Links. Six additional Decision Mode tools are available where enabled. A client can use the tools to ask for an estimate and a small test, then show the result for review before a full run. Client capabilities and approvals depend on the MCP host and workspace settings.
| Stage | Example action | What to review |
|---|---|---|
| Inspect | Read headers and sample rows | Column mapping and missing fields |
| Estimate | Price the intended operation | Row count, method, and assumptions |
| Test | Run a few rows | Returned values and source quality |
| Run | Approve a full batch | Results, errors, and final charges |
Which data should be enriched first?
Start with company websites when you need business context. The default website bundle costs $0.006 per succeeded URL and includes the homepage and up to five additional high-signal pages. Company LinkedIn costs $0.0075 per succeeded row; personal LinkedIn costs $0.01 per succeeded profile and a #not_found miss costs $0.
Keep source context beside extracted fields, and ask the assistant to return unknown when evidence is missing. Confirm that every enrichment is appropriate for your use and review samples before relying on generated fields. Failed rows are not charged, but successful test work is billable.
An example prompt
Inspect my prospect list and identify the domain column. Estimate the cost of enriching the websites, test three rows, and show the source context and output. Ask before running the full list.
For a ready-made sequence, explore the Flow blueprints. Compare plan limits and costs on pricing, or read the MCP developer reference for the server and its tools.