MID-MARKET SAAS · RAN IN GOOGLE SHEETS
CLOUD INFRA · RAN IN GOOGLE SHEETS
Velox Cloud scored 548 target accounts with Decision Mode, kept 412, and booked 2.8x more meetings.
How a cloud infrastructure SDR team placed a calibrated typesafe-ai/jev-1.14.0 Decision Mode checkpoint inside Google Sheets at $1.00 per 1,000 rows before running personal LinkedIn and email lookups.
Google SheetsROWS
548
SPEED
4 min
COST
$12.08
What changed after the first run.
412 / 548Accounts kept by calibrated ICP gate109 non-fits stopped before contact spend; 27 flagged unsure for review
$1.00Decision Mode base rate per 1,000 rowstypesafe-ai/jev-1.14.0 evaluated 8 infrastructure criteria in one pass
2.8xMore qualified meetings booked per SDRReps stopped calling agencies and single-cloud dev shops outside ICP
BEFORE SORZIO
Where time and budget leaked.
Velox Cloud's SDRs worked weekly territory tabs of roughly 550 engineering-led accounts in Google Sheets, spending 40 minutes every morning clicking through documentation pages to check Kubernetes and multi-region fit.
Using a frontier chat LLM to score every row was inconsistent on borderline accounts and wasted contact enrichment budget on consultancies that never bought infrastructure.
THE SORZIO WORKFLOW
One pipeline, succeeded rows only.
Velox compiled an 8-criterion Decision Mode rubric on typesafe-ai/jev-1.14.0 and placed a three-way Flow gate (keep, reject, unsure) directly after 6-page website enrichment.
Out of 548 weekly accounts, 412 routed to Personal LinkedIn and Email Verify, 109 rejected rows stopped immediately at zero downstream cost, and 27 borderline rows landed in a clean review filter.
EXACT FLOW & COST MATH
Step-by-step run receipt.
01
6-page Website Enrich
Auto Website Enrich across homepage, products, pricing, and careers
Captured technical docs links, compliance badges, and DevOps hiring signals in one column.
VOLUME
548 cloud and DevOps domains
RATE
$0.006 / URL
LINE TOTAL
$3.29
02
Decision Mode ICP Gate
typesafe-ai/jev-1.14.0 calibrated 3-way routing (keep / reject / unsure)
Scored B2B product ownership, production workload scale, and multi-region signals with calibrated probabilities.
VOLUME
548 accounts -> 412 keep, 109 reject, 27 unsure
RATE
$1.00 / 1k base + 1.25x input
LINE TOTAL
$0.55
03
Personal LinkedIn + Email Verify on Keep Rows
Personal /in/ lookup ($10/1k, $0 on #not_found) + No2Bounce ($0.01/email)
Pulled VP Platform tenure and verified direct work emails only on accounts proven to match the rubric.
VOLUME
412 qualified keep rows only (136 non-keep rows skipped)
RATE
$0.01 + $0.01 / row
LINE TOTAL
$8.24
“Decision Mode gave us calibrated probabilities instead of guessed yes-or-no labels. Keeping 412 of 548 rows meant our SDRs spent Friday booking 2.8x more meetings instead of disqualifying bad accounts.”
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- Cost shown before every step
- Pay only for rows that succeed
- Google Sheets, Claude and ChatGPT