How a mid-market SaaS revenue team cleaned a stale 14,200-domain conference and CRM export inside Google Sheets, cutting hard bounces by 94% without paying for dead rows.
Northline inherited 14,200 prospect rows merged from three trade-show exports and a two-year-old CRM archive. Previous sends against similar lists hit an 8.3% bounce rate and stalled two secondary domains.
Standalone credit tools quoted over $900 to enrich the full file up front and billed credits even when domains redirected to parked pages or contacts had left the company.
Running a two-step Sorzio Flow directly inside Google Sheets dropped dead domains and unverified addresses before any generative spend ran.
Only the 6,200 live websites and 5,080 reachable mailboxes incurred charges, bringing the total run bill to $88.00 in 22 minutes.
Auto Website Enrich (homepage + about, products, case studies, pricing, careers)
Pulled structured product, pricing, and hiring context into Sheet1 while skipping unreachable domains automatically.
No2Bounce verification with Flow categorical gate (Deliverable only)
Isolated 4,190 deliverable inboxes, quarantined 610 catch-all rows to a secondary domain, and dropped 280 hard bounces.
“Seeing the exact $88 estimate before clicking Run changed how our ops team works. Half the archive was dead weight, and Sorzio charged us zero for every dead domain.”