What is Model Context Protocol for GTM?
Model Context Protocol for GTM is the use of an open protocol to connect an AI assistant with tools and data used in go-to-market work. A compatible assistant can discover available operations, inspect a list, request an estimate, and help a user review a proposed enrichment workflow before it runs.
How does a connection work?
An MCP host connects to a server that exposes tools with defined input schemas. Sorzio's remote endpoint is https://www.sorzio.com/api/mcp, using Streamable HTTP and OAuth 2.1 with PKCE S256. An authorized assistant can work with Hosted Lists or connected Google Sheets, subject to workspace permissions and the capabilities of its host.
| Part | Role in a workflow |
|---|---|
| MCP client | Presents the assistant and the tool interaction |
| MCP server | Exposes available operations and their schemas |
| User | Reviews permissions, estimates, and proposed work |
Connecting does not itself send a campaign. For paid work, ask for a sample and an estimate, then review the scope and any requested approval. Availability of write actions varies by MCP client and plan. Explore the MCP developer hub and the lead enrichment guide.