How Enrich works
Select a column of URLs in Google Sheets, on a Hosted List, or through the MCP connector, choose an output column, and start the run. Each URL is routed to the matching engine and written back as it completes. Only succeeded rows are charged.
Website and LinkedIn modes
- Website Enrichment (Sorzio Enrich, $0.006 per URL): Default mode on Auto. Fetches the homepage and includes $0 extra 6-page subpage enrichment across five high-signal categories (
about,products,case_studies,pricing, andcareers), merging discovered same-origin subpages into one clean dossier at no additional cost. - Company LinkedIn (
/company/, $7.50 per 1,000 rows = $0.0075/row): Dedicated enrichment for public organization profiles, returning company overview, size, industry, headquarters, and specialties. - Personal LinkedIn (
/in/, $10 per 1,000 rows = $0.01/row): Dedicated enrichment for individual LinkedIn profile URLs, returning current role, experience history, headline, location, and skills. Profiles not found return#not_foundat $0. - Jina Reader ($0.005 per URL): Renders JavaScript-heavy single-page apps before extracting text. Scale plan: bring your own Jina API key to run at $0 platform fee.
- Firecrawl ($0.0075 per URL): Deep rendering and multi-page discovery for complex dynamic web apps. Scale plan: bring your own Firecrawl API key to run at $0 platform fee.
What works and what does not
What Enrich handles well: company homepages and key subpages (about, products, case_studies, pricing, careers), LinkedIn /company/ profiles ($7.50 per 1,000 rows), personal LinkedIn /in/ profiles ($10 per 1,000 rows), UK Companies House records, domain DNS/ESP intelligence, and public marketing or documentation pages.
What cannot be enriched:
- Private pages behind an authenticated account login or paywall.
- Sites that block automated server-side scrapers across every rendering engine.
Best practices
Leave the mode on Auto for mixed or general website columns: Sorzio automatically classifies website URLs, LinkedIn /company/ URLs, and personal LinkedIn /in/ URLs per row and bills each succeeded row at its matching rate. Enable subpage categories when enriching company domains so downstream AI and Decision steps see pricing, product, and case-study evidence without extra enrichment calls. Do not use Enrich on sites whose terms of service prohibit automated collection.