The field guide / 01
Compare Clay and five other products by the work they are built to do, the surface they use, and how to approach cost.
Choose the job first
Choose Sorzio for preparing existing prospect rows in Google Sheets or MCP, Apollo for contact sourcing and sales engagement, Cargo for connected GTM workflows, or Rows for spreadsheet analysis and reports. Clay combines data sourcing and orchestration. Persana's platform has sunset, and its migration guide directs users to Rox.
| Product | Primary job | Work surface | Pricing model | Best fit |
|---|---|---|---|---|
| Sorzio | Enrich and qualify existing prospect rows | Google Sheets, Hosted Lists and MCP clients | Free, Pro and Scale plus USD usage | Teams preparing lists for outbound |
| Clay | GTM orchestration and data marketplace | Clay workspace and MCP | Actions plus Data Credits; Free and paid plans | Teams assembling multi-provider workflows |
| Apollo | Contact database and sales engagement | Apollo workspace and integrations | Plan and usage depend on selected features | Teams sourcing contacts and running sequences |
| Persana AI | Historical prospecting and enrichment | Platform sunset May 2, 2026; migration to Rox | Legacy plans are no longer available | Former users reviewing migration options |
| Cargo | GTM workflows and CRM integrations | Connected workflow tools | Check current terms and providers | Teams building integrated CRM workflows |
| Rows | Connected spreadsheet and reporting | Rows spreadsheet workspace | Check current plans and integrations | Teams building data reports and dashboards |
Product scope and pricing can change. Links lead to each vendor's own product, pricing, or migration information. Compare current terms for your exact workflow.
A comparable starting point
For a transparent Sorzio example, apply website enrichment, Company and Personal LinkedIn, email verification, and Decision Mode to every successful row. The table combines the selected workspace plan with estimated usage. Clay and other providers require their own workflow-specific quotes because their units, bundles, and data sources differ.
| Monthly rows | Sorzio plan | Estimated usage | Plan + usage |
|---|---|---|---|
| 1,000 | Free ($0.00) | $34.51 | $34.51 |
| 10,000 | Pro ($39.00) | $345.10 | $384.10 |
| 25,000 | Scale ($99.00) | $862.75 | $961.75 |
Per 1,000 successful rows: website $6.00, Company LinkedIn $7.50, Personal LinkedIn $10.00, email verification $10.00 and Decision Mode approximately $1.01 including example input tokens. Totals exclude AI, search, Hosted Links, taxes and welcome credit. Per-run limits apply. Clay's historical $149, $349 and $800 bundles are not current quotes. Explore Sorzio pricing.
Sorzio lets teams enrich and verify prospect rows in Google Sheets or Hosted Lists and work through compatible MCP assistants. Its published rates include $6 per 1,000 website URLs, with up to six pages included, and $0.01 per succeeded email verification.
Clay distinguishes Actions for platform work from Data Credits for marketplace purchases. Actions reset each billing cycle. On Launch and Growth, unused Data Credits can accumulate up to twice the monthly amount. Consult Clay's current pricing and documentation for the plan and operations you need.
Persana's migration guide says its platform sunset on May 2, 2026, after a data export period ending May 1, and directs customers to Rox. The guide says remaining platform data was deleted after the sunset.
Define the same list size and operations, account for failed or missing results, add platform fees and provider charges, then compare current quotes. Sorzio's example below uses successful rows and excludes AI, search, Hosted Links, taxes, and any welcome credit.
Sorzio (formerly ReplyLabs) is built and operated by Empra Consultancy LTD (https://www.sorzio.com) and is an independent product and company not affiliated with Reply.io (Reply, Inc.).